Video Marketing Insights

We sit down with Evelyn Cools, a fractional marketing and growth advisor, to explore what it takes to build trust, sharpen positioning and decide where marketing should go first at the zero-to-one stage.

The right animation system doesn’t just save time. It gives marketers more consistency, control, and room to grow.

The video content that creates the most value is often not the biggest asset, but the one that helps people understand, compare, and decide.

An animated training video can do more than explain the idea. It can make the message clearer, easier to remember, and easier to use in practice.

Lance Spence joins us to explore what product marketing can learn from newsrooms, why PMMs often become the connective tissue inside a company, and how stronger internal relationships help complex ideas land.

Launching an animated video is only the beginning. Learn how to distribute, measure, optimize, and expand it into a motion system that keeps creating value after day one.

Fábio Ferreira, co-founder of Go Banana!, joins us to explore why strong marketing still depends on empathy, judgment, and clear translation between business goals and creative decisions. Fábio brings a design-led perspective shaped by more than 15 years across brand, marketing, and visual design.

We sit down with Wesley Slover, founder of Sanctus Audio and the mind behind sounds you’ve probably heard through Discord, Asana, and Under Armour, without realizing it—to explore how audio shapes the way we experience products, brands, and everyday interactions.

A short animated social video can still carry complex information if text, pacing, and perspective are doing the work together.

Elaine Kwok, marketing leader and co-owner of Go Banana Marketing, joins us on Creative Tangent to unpack how marketers can simplify complex products, make safer ideas more useful, and build messaging around what actually moves buyers.