Video Marketing Insights

Fábio Ferreira, co-founder of Go Banana!, joins us to explore why strong marketing still depends on empathy, judgment, and clear translation between business goals and creative decisions. Fábio brings a design-led perspective shaped by more than 15 years across brand, marketing, and visual design.

We sit down with Wesley Slover, founder of Sanctus Audio and the mind behind sounds you’ve probably heard through Discord, Asana, and Under Armour, without realizing it—to explore how audio shapes the way we experience products, brands, and everyday interactions.

A short animated social video can still carry complex information if text, pacing, and perspective are doing the work together.

Elaine Kwok, marketing leader and co-owner of Go Banana Marketing, joins us on Creative Tangent to unpack how marketers can simplify complex products, make safer ideas more useful, and build messaging around what actually moves buyers.