A free 5-step system for marketing professionals, brand managers and content strategists responsible for distilling ideas, aligning teams and launching video campaigns that deliver results.
What to do when someone says “We need a video” — and you need a plan
These aren’t theories. They’re the same steps we use to help marketers build video campaigns that earn buy-in, reduce friction and drive results.
Whether you’re clarifying a complex idea, launching a product or building trust with your audience, we’ll walk you through it, step-by-step.
You already know what good looks like. This series helps you get there faster.
You’re in! Check your inbox for the intro email. Subject: “You made it!”
Hmm, something didn’t go through. Let’s try that again.
PREVIEW THE full COURSE BELOW (5 steps / 15 plays)
This course will help you…
Unlock creative potential
Distill complex data and research into creative campaigns built to hit your goals faster.
Simplify complex projects
Streamline reviews and stakeholder approvals so you can stay focused on strategy.
Improve customer loyalty
Craft campaigns that educate, inspire and drive results without the guesswork.
Recent Testimonial
“There’s so much noise in the early stages of a video project. This will help you cut through it and make better, faster decisions.”
Megan Cuff – Senior Brand Manager, Suntory Global Spirits
Recent Testimonial
“Most people think great creative is pure inspiration. This framework proves otherwise, showing how strategic thinking and clear logic are the foundation of videos that actually work.”
Austin Headley – Marketing Manager, Rieker Shoe
Recent Testimonial
“These aren't just valuable insights to create an impactful video, they're also essential tools for marketers who want to move up in their careers.”
Elaine Kwok – Co-Owner, Go Banana! Marketing Agency
Recent Testimonial
“These should be standard best practices—but somehow, they’re not. This playbook puts words to the real problems marketers run into.”
Rick Coluccio – SVP, Business Development, Raymond George Consultancy
Recent Testimonial
“This is the kind of resource I’d recommend to my marketing team when I’ve tasked them with creating a video. It will help them better understand how to break down the entire project, analyze, plan, and create a better brief with a clearly defined desired outcome.”
Hospitality – Director of Sales, Marketing and Events
Take the guesswork out of video marketing
From the team behind campaigns for Coca-Cola, Meta, UBER and dozens of growth-focused brands, this 5-step email series gives you a clear framework to build video that works with practical steps you can use right away.
