Garus Booth sits down with Elaine Kwok, marketing leader and co-owner of Go Banana! Marketing Inc., to talk about what it takes to market complex products in high-stakes industries.
From healthcare and clean tech to entrepreneurship and ethics, the conversation explores how strong messaging is built through research, empathy, and a clear understanding of what people actually care about.
In this episode, Elaine shares how she balances creativity with data, why safe messaging can sometimes become ineffective, and what she’s learning now about business ownership, sustainability, community, and the role of human judgment in an AI-shaped world.
