Garus Booth spoke with Authority Magazine about why effective video starts before the script and how companies can build more trust by focusing on the audience, the friction they’re facing and the next step they need to take.
Garus was featured in Authority Magazine, sharing thoughts on how companies can use video to build trust with customers, employees, and partners.
One idea from the interview is especially worth carrying into any video project: a video script is not a strategy. Before the script comes the foundational work of understanding who the audience is, what friction they’re facing, and what would help them feel ready to take the next step.
In the full interview, Garus shares five practical ways companies can use video to build trust across the customer journey:
The piece also gets into a few more personal corners, including Garus’s early path into design and animation, the advice that shaped how he thinks about growth, and the campaign that first changed how he saw the role of video in business.
Read the full Authority Magazine interview for the full conversation on video, trust, clarity, and the small strategic questions worth asking before production begins.
