When healthcare communication isn’t working, people hesitate. Buyers lose interest. Patients don’t take the next step. Donors give once and disappear.
We find the communication friction behind those problems and use creative strategy, video and animation to help healthcare teams increase action, improve adoption and build stronger audience relationships.
Awareness is not enough if patients hesitate, buyers stop evaluating or supporters never act. When people don’t quickly understand why something matters to them, interest drops before it becomes adoption, conversion or engagement.
We remove the communication friction between awareness and action, helping healthcare teams convert more interest, increase response and move more people toward the next step.
A new product, platform, program or workflow only creates value if people adopt it.
In healthcare, adoption gets harder when the message involves science, systems, risk, emotion or behaviour change. When patients, providers, staff or customers don’t understand why it matters, usage stalls and the investment underperforms.
We remove the communication friction slowing adoption, helping you increase usage, improve retention and get more return from what you’ve already invested in.
Healthcare and health-tech products can have meaningful clinical, technical or operational advantages that are difficult for buyers to see. When those differences get buried in features, jargon or similar-sounding claims, buyers fall back on price, familiarity or whoever they already know.
We make your advantage easier to see and understand, helping you stand out from similar options, strengthen buyer preference and give people a clearer reason to choose you.
Fiona Haynes - Mental Health Commission of Canada
The strategy
A connected year-end campaign used the freedom and joy made possible by guide dogs to support donor acquisition, stewardship and renewal.
The result
The campaign exceeded its fundraising goal by $130,000, with the Giving Tuesday email series generating 51% of all donations.
A bilingual animated campaign helped Parachute turn complex poison prevention messaging into clear, engaging content across Meta and YouTube.
The campaign delivered nearly 1 million paid impressions, more than 14,000 Meta link clicks and 52,000 YouTube TrueViews across English and French audiences.
Only 17.5% of healthcare donors make a second gift. That makes what happens after the first donation a major fundraising challenge.
Mercy Home used real stories from the young people it supports to create an evergreen animated campaign across social, email and its donation experience.
The evergreen animated campaign extended across social, email and its donation experience, helping grow Mercy Home’s monthly donor base and build a longer-term connection with supporters.
Maybe you’re getting interest but not enough action. Maybe something valuable has launched but adoption is lagging. Or maybe buyers are treating your product like every other option in the category.
We find the communication friction, sharpen the story and use video and animation to help you convert more interest, increase adoption and give buyers a clearer reason to choose you.
See how video and animation can help increase response, support adoption, differentiate products and move important initiatives forward.
Tell us where people are getting stuck. We’ll help determine whether the message is part of the problem and where video or animation could help move them forward.
Healthcare video can involve multiple audiences, review steps, and sensitive information. Here are a few common questions before putting a complex message into motion.
