Do we need a script before we talk to you?

No. In many cases, it’s better if you don’t. We usually start with the audience, the action you need them to take and what may be getting in the way. From there, we can help shape the message, story and script around the fundraising or communications goal.

Can you work with our fundraising and communications teams?

Yes. Nonprofit projects often involve development, marketing, communications, program teams, leadership and sometimes outside fundraising or media partners. We build those perspectives into the process early so the creative supports the larger campaign rather than becoming a standalone piece.

How do you tell sensitive stories without putting people at risk?

Sometimes the people at the centre of the strongest story shouldn’t be asked to appear on camera. That can be especially true when working with children, people experiencing trauma or other vulnerable communities. Animation gives us another way to keep real experiences and voices at the centre while protecting privacy and dignity. The approach depends on the organization, the people involved and what they’re comfortable sharing.

Is this only for fundraising campaigns?

No. Fundraising is a major use case, but video and animation can also support donor stewardship, monthly giving, awareness campaigns, advocacy, public education, recruitment, events, program communications and behaviour-change initiatives.

Can one video support more than one donor touchpoint?

Yes, and often it should. A core story can become shorter social pieces, email content, donation-page assets, paid campaign creative, event content and follow-up communications. That can help the same idea keep working beyond a single campaign moment.

Video & Animation for Nonprofits

Get more people to give. Keep more of them involved.

Nonprofits are working harder to earn every donor.

Getting attention is only the beginning. The real challenge is turning that attention into a first gift, then giving new supporters a reason to stay involved. When either step breaks down, acquisition gets more expensive and long-term donor value suffers.

We help nonprofit fundraising and communications teams identify where that journey is losing momentum, then use strategy, storytelling, video and animation to increase response, support acquisition and strengthen donor relationships.

Start the conversation See our nonprofit work

Give people a reason to take the first step

Nonprofits are competing for attention in a crowded environment, but awareness only matters if it turns into action. When people care about the cause but don’t donate, acquisition gets more expensive and campaigns have to work harder to bring in new supporters.

We help fundraising and communications teams sharpen the message, make the reason to act more relevant and build donor-facing stories and campaign content designed to move people from interest to a first gift across email, social, web and donation experiences.

Keep the relationship going

Acquiring a donor takes time and money. When that first gift is also the last, the organization loses much of the long-term value that made the acquisition worthwhile in the first place.

We help keep the impact of giving visible after the first donation, using ongoing stories and campaign content that give supporters a reason to stay involved.

Help donors see what their support makes possible

People have more choices about where to give. Broad mission language can explain what an organization does without making the value of a donation feel specific enough to choose, trust or keep supporting.

We use human stories, specific outcomes and visual storytelling to make the result of support more tangible and give donors a clearer reason to stay connected.

★★★★★

4.9/5 from 19 third-party Clutch reviews

“When we piloted the videos, the people who saw them responded well… The content had a tremendous impact!”

Fiona Haynes - Mental Health Commission of Canada

Trusted by leading nonprofit organizations

Trusted by nonprofit and purpose-driven organizations

Work designed to reach, engage and move people.

Fundraising and growth

Helping CNIB raise $130,000 beyond its goal

The strategy
A connected year-end campaign used the freedom and joy made possible by guide dogs to support donor acquisition, stewardship and renewal.

The result
The campaign exceeded its fundraising goal by $130,000, with the Giving Tuesday email series generating 51% of all donations.

Reach and engagement

14,000 clicks to poison prevention resources in 13 days

A bilingual animated campaign helped Parachute turn complex poison prevention messaging into clear, engaging content across Meta and YouTube.

The campaign delivered nearly 1 million paid impressions, more than 14,000 Meta link clicks and 52,000 YouTube TrueViews across English and French audiences.

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Campaign response

350,000+ views with 96.9% of the video watched

The problem
World Animal Protection needed to move people beyond awareness of animal welfare and toward one specific, achievable action.

The challenge was making a large, complex issue feel relevant enough for people to actually do something about it.

The strategy
We built the story around one manageable behaviour: one meatless day a week.

From there, the video connected that single action to tangible benefits for household budgets, family health, the environment and animal welfare, before ending with a clear call to act.

The result
The video generated 350,000+ YouTube views in the early campaign period, with viewers watching an average of 96.9%.

The broader campaign also drove increased site traffic and reduced social cost per landing-page view to $0.08, down from $0.32 the previous year.

Donor growth and loyalty

Helping one-time donors become monthly supporters

Only 17.5% of donors make a second gift. That makes what happens after the first donation a major fundraising challenge.

Mercy Home used real stories from the young people it supports to create an evergreen animated campaign across social, email and its donation experience.

The evergreen animated campaign extended across social, email and its donation experience, helping grow Mercy Home’s monthly donor base and build a longer-term connection with supporters.

The main animated film also continued to provide long-term value as an asset, earning over 40K organic views on YouTube and counting.

View the case study

Where are you losing donor momentum?

You may be getting attention without enough action. New donors may be giving once and disappearing. Or supporters may understand the mission without seeing enough reason to stay involved.

We help find where the message or story is creating friction, then use strategy, video and animation to increase response, strengthen donor relationships and support longer-term giving.

Start the conversation

Nonprofit communication in action

See how video and animation can help increase response, support adoption, differentiate products and move important initiatives forward.

Where are you losing support?

Tell us what you need people to do, whether that’s donate, give again, sign up, participate or take another important step.

We’ll help determine whether communication is part of the problem and where video or animation could help.