We helped Onlia extend its brand across consumer and group insurance marketing, making the offer feel simple, credible and easy to act on.
We helped Onlia turn Safety Obsessed into a flexible campaign system, using live action and animation to connect with consumers, simplify group insurance, and keep the brand consistent across channels.
Julia Stein — Director & Head of Marketing Communications
People do not connect with insurance in the abstract. They connect with moments that feel familiar, useful, and grounded in real life.
The opportunity wasn’t to communicate insurance better. It was to make the brand feel closer to everyday experience while making the offer easier to understand and act on.
We built the work around two simple moves: make the brand feel more familiar, and make the offer easier to understand.
That meant using relatable behaviour and a distinct visual tone to make the brand feel closer to real life, while using motion to organize information and make the value easier to follow.
Across both, the goal was the same: make Onlia feel clear, helpful, and more distinctive than typical insurance marketing.
For Summer Safety, we built the creative around small moments of over-preparation. The family checks the oil twice, adjusts the child seat, packs sunscreen and a life jacket, locks the door, changes the thermostat, and keeps pulling back into the driveway for one last check.
That helped make Safety Obsessed feel visible and real. Instead of explaining the idea, the spot showed it through behaviour.
The visual style helped carry that idea. Symmetry, balanced frames, a disciplined pastel palette, tactile production design, and grounded performances gave the campaign a stylized feel without losing relatability.
The work needed to feel polished and memorable while still keeping the trust that insurance marketing depends on.
The campaign was built as a flexible system. It included a 30-second hero spot for TV, theatre, and drive-ins, along with 15- and 6-second cutdowns for YouTube pre-roll and vertical versions for social.
The same creative platform also extended into radio, still photography, billboards, the website, and display advertising. That helped Onlia carry one recognizable message across placements instead of relying on a single execution.
For the group program, the challenge was clarity. The work needed to help employers and HR leaders quickly understand the value of the offer and see how it could support both the business and its employees.
That meant focusing the message on what would make the program feel easy to adopt: free to join, simple to set up, easy to add to an existing benefits offering, and valuable to employees through discounts, flexibility, and a fully digital experience.
Animation helped turn that message into something easier to follow. Instead of presenting the program as a list of features, the work was designed to show the value in context, connecting employer decisions to employee benefits across office and work-from-home environments.
That made the offer feel more practical and easier to grasp. Motion gave the story structure, helped organize the information, and kept the brand feeling approachable while supporting a more educational job. The creative concept also pushed toward memorable visual storytelling rather than flat explanation, so the program could feel simple without feeling generic.
This campaign gave Onlia a more flexible way to show up across consumer and employer marketing. With live action, animation, radio, stills, and digital placements the work helped Onlia carry one recognizable idea across channels. As Julia Stein, Director & Head of Marketing Communications, put it: “The Booth exceeded our expectations, the videos looked great and performed well on YouTube. Bring them in as early as possible and plan the whole project with them.”
