Do we need to have a script before we get started?

No. You can come to us with a finished script, an early brief, a deck or simply the idea you need to communicate. We can help you figure out what the audience needs to know, find the story and build the script from there.

How do you work with legal and compliance teams?

Financial content often needs more review than a typical marketing project. We can build those checkpoints into the process early, giving your legal, compliance and subject-matter teams clear opportunities to review the script, storyboard and messaging before production moves too far ahead.

Can you explain technical or regulated financial products accurately?

Yes, we can explain technical or regulated financial products accurately.

Why use animation for financial products and services?

A lot of finance happens where a camera can't go. Money moves through systems, investments connect to assets and future outcomes, risk changes over time and the value of a product may not be physically visible at all.

Can one core story become a larger campaign?

Yes. Starting with a strong central story makes it easier to build a connected set of assets around it. That might include a hero video, shorter campaign edits, product explainers, social content, sales materials or pieces designed for different stages of a launch.

Can you create different versions for audiences with different levels of financial knowledge?

Yes. Someone seeing a product for the first time may need a very different level of detail than an experienced customer or internal team. The central idea can stay consistent while the language, pacing, examples and depth change for the people you need to reach.

What happens when rates, numbers or product information change?

If you know the information is likely to change, we can plan for that from the beginning. Modular scenes, editable on-screen information and reusable motion systems can make future updates easier without rebuilding the entire piece every time something changes.

SaaS Video Production & Animation

Your product is moving fast. Make sure your customers move with it.

When your product evolves faster than people understand it, the cost shows up everywhere: slower sales, weaker launches, underused features and customers who never discover the full value of what they bought.

Strategic video and animation can close that gap and help you move more people from interest to adoption.

Start the conversation See our SaaS work

Clear the path to conversion.

You’ve generated the interest. The problem is getting enough of it to turn into demos, trials and decisions. If prospects have to piece together the value from product pages, screenshots and feature lists, momentum can disappear before sales ever gets the chance to build on it.

Video and animation can make the case earlier by showing what changes for the customer, how the product fits into their world and why moving forward is worth it.

Turn existing customers into more growth.

The story that wins a customer isn’t necessarily the story they need six months later. As customers become more experienced, they need new reasons to engage, from overlooked features and advanced workflows to integrations and higher-value use cases.

Video and animation can keep the product relevant throughout the relationship, helping customers continue discovering value instead of stopping at the first thing they came for.

Your release cycle shouldn’t outrun your marketing.

The launch date doesn’t move just because the story isn’t ready. When product development gets ahead of product communication, marketing is left racing to align teams, explain the value and build the assets needed to get something new into market.

Strategic video and animation can create a clearer foundation early, then flex across the launch so you’re not rebuilding the explanation every time the product moves forward.

★★★★★

4.9/5 from 19 third-party Clutch reviews

“They really understood the outcome we wanted. They also grasped the behavior we wanted our internal people to change and honed in on that.”

Karen Mulchinock, Director of Agile & Digital Enterprise CoE - Sun Life

Trusted where the numbers matter.

Financial stories built for growth.

Alpine Credits

Breaking through a crowded lending market.

See the Alpine Credits case study

The goal
Help Alpine Credits stand out in a crowded lending market while building on the recognition the brand had already earned with Canadian homeowners.

The strategy
We built a superhero-inspired campaign around real borrowing needs, including debt consolidation, home renovations and business funding, giving Alpine a distinctive way to turn financial products into relatable customer stories.

The result
The idea scaled across TV, online video, radio, social and out-of-home, giving Alpine a flexible creative platform that could work across the campaign. Client satisfaction and loan lead pipeline volume were both used as measures of success.

Reach and engagement

Getting 6,000 employees aligned around a new way of working.

Goal
‍Sun Life was introducing new organizational structures, terminology and ways of prioritizing work as part of a digital transformation. The challenge was helping employees understand not only what was changing, but how they would work within the new model.

‍Strategy
‍We created a three-part animated learning series that introduced the new structure, showed how work moved through it and explained how priorities would be set around changing client needs.

‍Result
‍Roughly 6,000 Sun Life employees watched the series, giving the organization a clear, consistent way to communicate the transformation at scale. Employees described the videos as easy to understand and responded positively to the animation and content, helping reduce the ambiguity that can slow adoption when new structures and ways of working are introduced.

Energy Shares

Making an unfamiliar investment model easier to act on.

Goal
Energy Shares needed prospective investors to understand how their money could participate in large-scale renewable energy projects. When the model is unfamiliar or abstract, people have to work harder to understand the opportunity before they can feel confident taking the next step.

Strategy
We used animation to connect the investment to project development, ownership and the solar and wind infrastructure behind it, making the model more tangible and easier to follow.

Result
The result was a clearer way for Energy Shares to explain the opportunity at a critical point in the investor journey. The video continues to support the company’s “How it works” experience, helping prospective investors understand what they’re investing in and how the model works.

See the work live online

What part of the message is creating friction?

Maybe prospects are interested but not acting. Maybe customers aren’t seeing enough value to use more of what you offer. Or maybe every launch takes too much effort to explain, align and scale.

We can find the communication friction, sharpen the story and use video and animation to help you convert more interest, increase adoption and remove the communication bottlenecks slowing growth.

Start the conversation

Financial stories built for the real world

Whether it’s a banking product, lending campaign, investment platform or financial idea that’s difficult to put on screen, the challenge is helping the right audience understand what matters and why.

Our finance work shows how strategy, story and motion can make products, opportunities and ideas easier to follow across very different communication challenges.

Need people to see more than the numbers?

Whether you’re launching a financial product, introducing a new platform or trying to make a complex idea easier to act on, the first step is figuring out what your audience really needs to understand.

We can help you shape that story and put it in motion.